Image credit: andBeyond

TODAY’s feature on responsible travelling zoomed in on rhinos, which may become extinct within the next two decades. The startling rate of poaching and impending extinction is the impetus behind Quotient’s #RhinosCanFly initiative, which targets to raise US$50,000 to sponsor Rhino Without Border’s translocation of one rhinoceros from South Africa to Botswana. In the article, co-founder and director Lim Hui-Juan said that with the initiative, Quotient hopes to not only raise funds for a worthy cause, but also motivate travellers and the public at large to think and act differently when it comes to wildlife.

TODAY article